26 features · 1 platform

Everything you need to run WhatsApp at scale

Powerful on their own, unstoppable together. Here is the full toolkit launching with ChatSetu AI.

Messaging & Channels

3 features

Reach customers on the official WhatsApp Platform, on Instagram, and by phone.

WhatsApp Official API

Connect your number through Meta

Go live on the official WhatsApp Business Cloud API using Meta's embedded signup: authorise with Facebook, pick or register your number, and start sending. Templates are submitted to Meta from inside ChatSetu AI, and inbound messages and delivery statuses arrive over verified webhooks.

Instagram DMs

Instagram conversations, same platform

Connect an Instagram professional account and handle its direct messages alongside your WhatsApp conversations, so your team answers customers from one place instead of switching apps.

AI Voice Calling

Voice agents on real phone numbers

Deploy AI voice agents that place and answer calls on numbers you provision, with behaviour prompts, click-to-call from a contact, bulk calling runs, and full call history. This is telephony that runs alongside WhatsApp — not calling inside WhatsApp itself.

Campaigns & Growth

5 features

Broadcast, attribute, and re-engage to turn conversations into revenue.

Bulk Campaigns

Broadcast to a segment, on schedule

Send approved template campaigns to a contact group, a lead status, a filtered segment or a hand-picked list, and schedule them ahead. Preview how many contacts a filter matches before you launch, then track queued, sent, delivered, read and failed per recipient.

Drip Journeys

Multi-step sequences that run on time

Build scheduled, multi-step sequences that unfold over days or weeks, with per-step funnel stats so you can see where people drop off. Date-based triggers can fire a set number of days before a stored date — birthdays, anniversaries, renewals or any custom date field.

Click-to-WhatsApp Attribution

Know which ad started the chat

When someone taps a Click-to-WhatsApp ad, the click identifier is stored on their contact record, so the conversation stays linked to the ad that created it. Outcomes can be posted back to Meta through the Conversions API. You build the ads in Meta Ads Manager; ChatSetu AI attributes and reports what they produced.

Facebook Lead Ads

Never miss a lead from Meta forms

Receive Lead Ads submissions in real time over Meta's webhook. New leads are created or updated automatically, dropped into the contact group and lead status you choose, and can be greeted immediately with a template or text message.

Smart Links & Click Tracking

Trackable links into the conversation

Generate short links that open a chat with you and report exactly how many times each one was clicked, so you can tell which campaign, post or printed placement is actually driving conversations.

Automation & AI

7 features

Let AI and no-code flows qualify, route, and reply around the clock.

Automation Flows

No-code conversation flows

Build multi-step flows as a node graph, triggered by keywords or events, then activate, publish, duplicate or pause them without code. Every run is logged node by node — including timed waits that resume later — so you can see exactly where a contact stopped.

AI Chatbot & Agents

AI replies you stay in control of

Bring your own model and key, set a system prompt, temperature and token limit, and let AI answer conversations. AI can be switched on or off per contact, started and stopped by keyword, and agents can request a suggested reply draft that is never sent until a human approves it.

AI Knowledge Base

Answers grounded in your documents

Upload PDFs and documents or paste raw text into a knowledge base so the AI answers from your own content rather than guessing. Files can be reprocessed when your information changes.

AI Flow Generation

Describe a flow, get a flow

Describe the automation you want in a sentence and have a working flow graph generated for you to review and edit — a far faster starting point than assembling every node by hand.

Auto Assign Chat

Work distributed without a manager

Incoming conversations are assigned automatically instead of waiting for someone to claim them, so nothing sits unowned and your team can see at a glance who is handling what.

Automated Follow-ups

Triggered when a lead status changes

Move a contact to a new lead status and an ordered follow-up sequence starts on its own. Follow-ups are date-filtered and scoped by role, so each rep sees the ones that belong to them.

Business Hours & Away Messages

Set expectations after hours

Define your working schedule and timezone, and send an away message or template automatically outside it — so people who message at midnight know when to expect a human.

Commerce

3 features

Connect your store so orders, carts and enquiries all land in the chat.

Shopify Integration

Your store, connected to the chat

Connect your Shopify store over OAuth to sync orders and customers, and send order and shipping updates on WhatsApp so buyers stop emailing to ask where their parcel is.

Abandoned Cart Recovery

Follow up on carts that stalled

Recover abandoned Shopify carts with configurable rules and templates that decide who gets messaged and when, plus reporting on how the recovery sequence is performing.

In-Chat Forms

Collect details without a redirect

Use WhatsApp's native in-chat form flows inside your approved templates to collect leads, feedback and order details, so people finish without being pushed to a browser.

Inbox, CRM & Integrations

8 features

A shared inbox, built-in CRM, and connectors that tie your whole stack together.

Real-Time Team Inbox

One number, your whole team

Handle every conversation from one live multi-agent inbox with assignment, private internal notes, archiving, and filters by status, owner, group or date — so several people can work the same number without stepping on each other.

Support Tickets

For issues a chat can't close

Raise a ticket from a conversation when something needs follow-up, sort it into a category, thread comments on it, and move it through statuses until it is resolved.

Built-in CRM

Every contact, field and stage

Keep contacts, custom fields, groups and lead statuses in one place, with an owner on each record and full conversation history attached. Import and export in bulk when you need to.

Opt-out & Consent Controls

Respect the rules that protect your number

Opt contacts out, resubscribe them, and block or unblock numbers, with opt-out state stored on the record and available as a targeting filter — so you stop paying to message people who asked you not to, and protect the quality rating that governs your sending limits.

Delivery & Agent Analytics

Track delivery, reads and workload

Monitor campaign delivery, read and failure rates, per-recipient logs, which template buttons people actually tapped, and how conversations are distributed across your agents.

Prepaid Wallet & Cost Estimates

See the cost before you press send

Messaging runs from a prepaid balance with a full transaction history, and every campaign can return a projected cost based on current per-country WhatsApp rates for the audience you selected.

Google Sheets & Drive

Your data where your team works

Connect Google once and sync contacts and leads into a spreadsheet, or export to Drive — useful for teams that live in Sheets, and for agencies reporting to clients who do.

Developer API & Webhooks

Connect anything you already run

Issue API keys, call the REST API from your own systems, and subscribe to signed outbound webhooks for the events you care about, with delivery logs so you can see what fired and what failed.

Missing something?

More integrations and capabilities are on the roadmap — tell us what your business needs.

Tell us what you need

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